Good Articles = Viral Marketing

Most web gurus will tell you that publishing articles is an efficient way to:

- Promote a product or service

- Build credibility with future customers

- Create unique content to attract search engines.

If you are planning to invest time to write articles then you may as well provide high quality information and word the articles uniquely.

It may take a little more of your time but the return on investment can be increased by rewriting articles (discussed below) to benefit the most out of this once-off investment per article.

There should be no reason for writing low quality articles since this will turn out to be much more time intensive than simply writing a few good articles combined with the practice of rewriting articles.

With a few good articles you will tend to do substantially better because others will adopt your article and place it on their websites. This is effective viral marketing which could lead to a significant increase in traffic and exposure.

Rewriting Articles

Rewriting Articles is the practice of starting with one (good) article and authoring a number of unique variants, usually simply by making use of synonyms. The goal of rewriting articles is to create several unique  instances of the article that will all get listed by search engines. This should avoid the search engines from treating the other versions as duplicate content and thus diluting the effectiveness of submitting your article to many different blogs or directories.

The advantages to rewriting articles are:

1) Minimize the effort per distinct article

2) More time available to author quality distinct articles.

3) Optimize the exposure of your original article.

4) Better quality articles enhances the viral effect of your articles.

To re-iterate, posting articles to different blogs or directories can be way more effective if all of those articles are unique. Also, people will be much more likely to spread your article if there is an increased probabilty that it will provide their websites with quality, unique content.

Rewriting Articles with Software

Software can help you with rewriting articles. However, I would definitely suggest that you do not use fully automatic software for rewriting articles. Rewriting articles with alternative wording that still makes sense requires the human touch. You will not find any fully automated software for rewriting articles that will not make it very obvious that is lacking in this area.

You will make a smart choice by investing just a little more time by adding your human intellect to aid in the process of rewriting articles. This will ensure that you get the best return from the articles that you have spent your valuable time in writing. This will pay off well in terms of creating better quality articles that are both unique and worthy of recognition.

The right type of software for rewriting articles will allow you to manually choose synonyms or allow you to manually specify alternative texts for sections of your articles. Based on these selections the software for rewriting articles will then automatically create unique articles by selecting synonyms and alternative wording from the selections that you have provided.

How To Get Started with Rewriting Articles - An Example

The software used for rewriting articles does not need to be complicated, in fact simpler is better. The article you are reading right now is what I am calling a “smart” or “morphing” article. Although it was generated semi-randomly it is still readible and if I did my job properly you would not even have noticed. The text used to generate this article contains specific markup to include possible alternatives: e.g. “The {answer|solution} for this is to use software for rewriting articles“.  

The software for rewriting articles which was used to generate this article is the WP Chameleon WordPress plug-in. The plug-in has rewritten this article on-the-fly by employing the approach just mentioned. To see other variants of this article add ”?1″, “?2″, etc. to the url of this page. To see the text of this article, including the markup, add “?mode=raw” to this page’s url.

A unique article is valuable content for your website and search engines,most importantly Google, will love it.

Click here to download a copy: “WP Chameleon Plugin For WordPress“. A cool additional feature of this plug-in is its ability to post unique posts to more than one blog with a single click.

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